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Create Your Business – Business Simulation

The Summer Academy for Business and Entrepreneurship

All businesses  – small, large, corporate, family – are created, operate and grow following core principles. Complex and diverse, today’s global business environment demands leaders with the forethought to anticipate and pivot toward changing opportunity. Leaders are required  to analyze and imagine, to find solutions that create value for a company and its community. From business innovation to socially responsible citizenship, success is more than the bottom line.

Curriculum and Activities

Students will participate in a faculty led Business Simulation that encompass core business principles to create a business. Students will experience and learn components of marketing, finance, product development, management and much more. They will also learn about a variety of career opportunities in business. The experience will culminate with a creative presentation of their business to TCNJ Faculty/Staff and family members.

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Program Information

Academy Dates: June 25 – June 29, 2018
Monday – Friday: 8:30am – 5:15pm

Faculty Instructor

Jingyi Duan, Ph.D. – Assistant Professor of Marketing and Interdisciplinary Studies
School of Business  – The College of New Jersey

Jingyi Duan received her PhD degree in Marketing from The University of Rhode Island. Her major research interests include consumer behavior on social media, as well as experiential and hedonic consumption. Jingyi has research papers published in Qualitative Market Research and Arts and the Market, and under review at other journals.

Jingyi is passionate about teaching marketing, especially social media marketing and global marketing. During her PhD years, Jingyi taught both undergraduate and graduate courses at University of Rhode Island and Boston College.

She looks forward to connecting with the students and creating opportunities for them to gain hands-on experience in real-world marketing contexts. Prior to her academic career, Jingyi worked as a digital marketing officer in a multinational company in Hong Kong.

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